mgt 465 week 2 team assignment business plan practice
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MGT/465 week 2 business plan practice
Marketing step 1: consumer analysis
- Describe your market research methods (surveys,
Focus groups, general research, statistical
Research). We will do surveys, and focus groups.
- Describe your target consumer:
Age: 4 and up___
Gender: _m,f, traNSGender__
Income: _sliding scale based on perceived value of
Other: __
Marketing step 2: market analysis
-
How large is your potential market? Local and communal yet nationwide due to 12 locations.
- Will you analyze your market segment by location
Population, personality, or behavior? Location, personality, and behavior.
- Use your market-analysis method to describe
Your market segment. Roughly, how many
Consumers are in your market segment? There are target...
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