Swiffer's Launch into China: Country Risks and Strategic Planning Analysis Paper

University of Phoenix

Global Business Strategies

MGT 448

Swiffer's Launch into China: Country Risks and Strategic Planning Analysis

As Proctor & Gamble (P&G) launches the Swiffer product line into China the company must analyze the country risks and the strategic plan. The following paper will analyze the risks of entering the Chinese market and the strategic plan P& G will follow to make Swiffer successful in China.

Political, legal, and regulatory Risk Analysis

Assessing risk will be crucial in P & G's success. Marketing research is an essential part of business development. Research helps a business to decide which products or services to offer, and the legal and regulatory risks. The...