MGT 448 week 3 Learning Team Assignment Country Risk and Strategic Planning Analysis Paperin Business (Education) by jacob
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Swiffer's Launch into China: Country Risks and Strategic Planning Analysis Paper
University of Phoenix
Global Business Strategies
Swiffer's Launch into China: Country Risks and Strategic Planning Analysis
As Proctor & Gamble (P&G) launches the Swiffer product line into China the company must analyze the country risks and the strategic plan. The following paper will analyze the risks of entering the Chinese market and the strategic plan P& G will follow to make Swiffer successful in China.
Political, legal, and regulatory Risk Analysis
Assessing risk will be crucial in P & G's success. Marketing research is an essential part of business development. Research helps a business to decide which products or services to offer, and the legal and regulatory risks. The...