Mgt 448 Final Global Business Plan Outline

Learning Team A

MGT 448

Final Global Business Plan Outline

I. Introduction

a. Summary of previous assignments.

b. rationale behind choosing China as a target country.

c. Recap the Country Risk analysis for highlight

II. Determine the marketing mix specific to your selected global product or service

a. The marketing mix will include the "P's"- produce, place, price, and promotion.

b. The product is the LED (light-emitting diode), which is a semi-conductor diode that glows when a voltage is applied.

c. The product can be used in outdoor lighting, mp3 players, DVD players, computers and televisions.

III. A marketing plan that addresses product modification, pricing, promotional programs,

distribution channels, and e-business in your chosen country....