MGT 435 Week 3, DQ 2 Consumer Expectations
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MGT 435 Week 3 DQ 2 Compare & contrast two organizations within a particular industry & discuss how & why one organization kept pace with consumer expectations & the other organization did not. Use the ProQuest Database for information regarding specific organizations. Two organizations that have gone in two different directions in the same industry are Papa Johns Pizza & Godfathers Pizza. While Papa Johns is continuing to grow, Godfathers is currently closing stores, not only on a corporate level but also on a franchise level. A few years ago, Godfathers decided they wanted to try & become a higher-end, family-style pizza restaurant. They toyed with several different marketing campaigns & retooled new restaurants by adding different items such as ice cream in the...