MGT 426 Coca Cola and PepsiCo Similarities and Differences
in Business (Education) by vomms
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Description
Coca-Cola and Pepsi
Running head: COCA-COLA AND PEPSICO
MGT 426 Coca-Cola and PepsiCo Similarities and Differences
MGT 426
Introduction
Two of the largest and most profitable corporations in the United States are the Atlanta, Georgia based Coca-Cola Company and the New York based Pepsi Cola Company. While both are called "colas" they both attempt to address the same target tastes but from different approaches. Coke was the first on market with what is still a "secret" formula and Pepsi followed with a similar (not exact) taste. Since taste is very much a factor of your personal likes, either or neither may appeal to you or seem sweeter (. 2011). This paper will discuss the similarities and differences in the processes used by Coca-Cola and PepsiCo for place, price, and...
