Mgt 421 Staffing Plan

Marketing

University of Phoenix

Environmental Factors of Global and Domestic Marketing

MKT/421

Environmental Factors of Global and Domestic Marketing

Trying to market in a foreign country can be much more difficult than one might think. Oftentimes the response you are hoping for just do not happen, and unexpected negative responses can result instead. With the introduction of the internet it is very important not to compare characterizations of 20 or 30 years ago. People can now easily communicate by just a couple of clicks on a computer keyboard and the world has become accessible for almost all of us. However, even now in our digital age, with the world essentially at everyone's fingertips, it is still crucial to carefully research the foreign market you wish to...