Dunkin Donuts New Stores Organizational Plan

Rhiannon Neufell

MGT 330 - Management for Organizations

Doctor Steven Pierce

February 23, 2015

Dunkin Donuts New Stores Organizational Plan

Introduction

Dunkin Donuts was first created by William Rosenberg in the year 1950, in Quincy, Minnesota. Since then, the brand has grown and evolved, eventually including a moderate amount of breakfast items to sell to its customer base in addition to its specialty coffees. The main market competitor, Starbucks, as well as McDonald's, Peet's Coffee and Tea, and Winchell's Donuts, all drive the Dunkin Donuts brand to excellence in the battle of specialty coffees and customer service. "The company's comparable store sales have been pressured by a strong competitive breakfast and coffee...