MGMT 520 Week 6 Assignment; Case Study; Consumer Protection and Product Safety Vitamin Water Advertising Claims

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MGMT 520 - Legal, Political and Ethical Dimensions of Business

Guide for DeVry Students

Your Name Consumer Protection and Product Safety-Vitamin Water Advertising Claims Jun 8, 2016

  1. According to the video, Coca Cola advertises that Vitamin Water will give people protection similar to exercise or flu shots. Discuss whether this is deceptive advertising or mere promotion.

Coca Cola advertisement of Vitamin Water is definitely deceptive advertising. First of all, they are misleading consumers by its product name Vitamin Water, where one would assume that is full of vitamins and minerals. However, according to the video we can see that the main ingredient of Vitamin Water is sugar, and they are being deceptive towards the consumer when they provide nutrition labels that state that there is 13 grams of sugar per serving, where one bottle of vitamin water is...

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