Harley Case Analysis

Harley-Davidson Case Analysis

MGMT 4290

I. CORE PROBLEM

Harley-Davidson has a strategy problem; the company's core problem is its need to reexamine and alter its strategy to ensure continued success in the changing global environment. Harley-Davidson has a solid foundation and the potential for continued success and industry leading performance, however, times are changing and Harley must adapt.

II. . ANALYSIS

Strengths

Harley-Davidson is a strong company with several core strengths. First, Harley has unprecedented brand recognition and customer loyalty. For example, in 2004 42% of new Harley-Davidson purchasers owned a Harley previously. Richard Teerlink, retired Harley CEO stated, "There are very few products that are so exciting that people are willing to...