Media Strategy, including Digital and Direct Response as forms of advertising. This week we you will learn about television, radio and print media. If you were a media planner for a large Fortune 500 company (your choice) what would be your top three strategic considerations when developing a media schedule?

Media Strategy

Three Strategic Considerations in Media Scheduling Development

Media schedule for business organizations is actually a plan or program that helps organizations to identify the significant use of media channels in an advertising campaign. It also specifies positions, broadcast dates, and duration of message on electronic and print media (Percy & Rosenbaum-Elliott, 2012). On the other hand, Ford is a part of large fortune 500 companies and it is engaged in customers'...