Mcquails Communications Theory (4 Pages 2046 Words)

In the theoretical field of communication studies, the works are often heavily influenced and led by Western-oriented perspectives. In this essay, we shall explore the various media texts in Singapore and analyze the extent to which it relates to McQuails communication theory. Comparing the influence of mass media to the early century, McQuail D. (2002) associates the first concept of communication to the teachings and guidance towards the masses through propaganda. This transmission perception is communication at its simplest level. In this model, the major concern is to dispatch the message regardless of the receiver having reached an understanding with the source and hence omitting feedback. For...