Mcbride Financial Services Marketing Plan

McBride Financial Services

Marketing Plan

BSA-310

Introduction and Background

McBride Financial Services provides low cost mortgage solutions for individuals. McBride Financial Services caters to professionals, retirees, and families that are looking to purchase either a primary, secondary residence or recreational properties. McBride Financial Services has decided to revamp its current marketing plan so that they are capable of reaching perspective clients who are more likely to fit into the outline of the type of purchaser that their services are constructed to attract.

Marketing Research

McBride Financial Services must complete a marketing research plan in order to make sure that the marketing campaign intended for them will be successful....