Marketing Plan: Elite Martial Arts & Fitness

Candace Frawley, Albert Garcia, Phillip Hinkle,

Thadeaus Jones, Robert Sikes, MBA570

University of Phoenix

August 26, 2006

Abstract

Elite Martial Arts & Fitness has served the local Tucson area for the last twelve months. The locally owned for-profit start-up company promotes wellness and fitness to the local community by providing martial arts, self-defense, and fitness training services. Elite Martial Arts & Fitness distinguishes itself by offering quality martial arts instruction, unsurpassed fitness training, and an exceptional training facility above all competitors.

Elite Martial Arts & Fitness' founder and newly assembled management team plan to penetrate the local martial arts and fitness industry using their combined 50 years of...