Marketing Plan

Marketing Plan For

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Telecommunication RF Design, Optimization, and Microwave Links

Table of Contents

1.0 Executive Summary 3

2.0 Situation Analysis 4

2.1 Market Summary 4

Market Demographics 4

Market Needs 5

Market Trends and Market Growth 6

2.2 SWOT Analysis 7

Strengths 7

Weaknesses 9

Opportunities 9

Threats 10

2.3 Competition 11

Identifying Competition 11

Competitive Strategies 12

2.4 Service Offering 14

2.5 Keys To Success and Critical Issues 14

2.7 Location Of NeWave Marketing Areas 16

3.0 Marketing Strategy 17

3.1 Marketing Mission 17

3.2 Marketing Objectives 17

3.3 Financial Objectives 18

3.4 Target Markets 19

3.5 Positioning 20

3.6 Strategies 21

3.7 Marketing Mix 21

Service Marketing 21

Pricing 22...