Company G 1-Year Marketing Plan Student Name: James Gibson Student ID: 000448175 Date:
Student Mentor Name: Lolita Campbell

Table of Contents

Introduction 3 Product Description and Classification 4 Company G Mission Statement 4 Consumer Product Classification 5 Target Market 5 Competitive Situation Analysis 5 Analysis of Competition using Porters Five Forces Model 5 SWOT Analysis 6 Strengths 7 Weaknesses 7 Opportunities 7 Threats 8 Market Objectives 8 Product Objective 8 Price Objective 8 Place Objective 8 Promotion Objective 8 Marketing Strategies and Implementation 8 Product Strategies 9 Price Strategies 9 Place Strategies 10 Promotion Strategies 10 Marketing Implementation 11 Product Action Plan 11 Price Action Plan 12 Place Action Plan 12 Promotion Action Plan 12...