Marketing Plan Phase II --Facebook

As a continuation of Facebook's Marketing Plan: Phase I, Phase II will begin. As Facebook grows from the new product line, Phase II will identify segmentation criteria that will impact our target market selection. Phase II will describe the organizational buyers and consumers of Facebook and factors that influence their purchasing behavior and discuss how these factors impact Facebook's marketing strategy. Finally, this phase will analyze current competitors and define the competitive landscape for Facebook.

Facebook approaches the geographic, demographic, psychographic, and behavioral segmentation variables for the consumer market. The next three months, from the release date, Facebook will start a series of advertisements such as, on the website itself,...