Marketing Plan Phase I - Nike

Marketing Plan Phase I

This paper will discuss the organization of Nike and will give a brief description of the new product that is being offered. The paper will also offer an explanation of the importance of marketing to our selected organizations success. Team C will also give a breakdown of the SWOTT analysis on our new product and provide the marketing approach we will use to help develop and nurture our new product.

Nike Overview

Nike is a well-known sports retailer that develops as well as designs sports apparel such as athletic shoes, clothing apparel, sporting equipment even athletic jewelry. Nike is the largest retailer of sports apparel across the globe. Nike is known as one of the gurus of marketing; Nike markets its products through commercials,...