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Marketing Plan
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Product description and situational Analysis:
Eyebrow threading is a depilation technique which originated in India, although it is also
widely practiced in the Middle East. Salons in Western nations offered the service to
Middle Eastern clients for decades before European and American women became
interested and the popularity of eyebrow threading skyrocketed. The hair removal
technique is not just for the eyebrows: threading can be used to remove other facial and
body hair as well.
The technique is sometimes listed on salon menus as khite or fatlah, which are both
Arabic words for threading. Eyebrow threading involves twisting a piece of thread,
usually cotton, into a double strand. This double stranded thread is used to pick up a line
of hair and then...