Marketing Plan Mkt 421
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Description
Team C Product - Safety Step
University of Phoenix
MKT/421
Organizational overview
Ames is a leader in North America and is known for its quality non-powered garden and lawn products. Ames was founded in 1774 by Captain John Ames. During most of the company's past 230 years of service the company produced only shovels and controlled 60% of the U.S. market share (n.d.). Over the past three decades Ames has purchased several companies to widen its market share to include quality non-powered lawn and garden products. In 1991 Ames acquired the Garant Company a Canadian company and in 1997 purchased Woodings-Verona and IXL. Over the next decade the shovel giant continued to purchase various companies in the garden and lawn business. The shovel giant is again looking for ways to expand its...