Marketing Plan

(Silk 'n' Shine Hair Oil)

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Executive Summary 1.1 Situation Overview 1.2 Target Audience 1.3 Positioning 1.4 Key Benefits 1.5 Objectives 1.6 Schedule 1.7 Budget 1.8 International 1.9 Risks & Mitigations Marketing Launch Strategies 2.1 Objective 1 Strategy 2.2 Objective 2 Strategy 2.3 Objective 3 Strategy Plans & Deliverables by Department/Function 3.1 Public Relations 3.2 Advertising 3.3 Trade Shows 3.4 Direct Marketing 3.5 Events 3.6 Web marketing 3.7 Web sales 3.8 Channel/partner marketing Pricing International Technical Support, Customer Service Risk Analysis 7.1 Risk 1 Mitigation Plan 7.2 Risk 2 7.3 Risk 3 7.4 Risk 4 Glossary Appendix:Consumer Behaviour Survey: Hair Oil

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