CogaveEnergyDrinkMarketingPlan

Cogavm

Agave ? Coconut ? Maqui Berry

Cogav is an all-natural, healthy, and effective energy drink. The product strategy is defined in this marketing plan.

Chad Rodriguez, Alvaro Alvarez, John Paul Mejia, Sabrina Casillas, Huda Tanjung

5/26/2011

Table of Contents

I. Executive Summary 3

II. Company Analysis 3

Mission Statement 3

Company Location 3

III. Situational Analysis 3

External Market Environment 3

Economic Environment: 3

Technological Environment: 3

Political Environment: 4

Cultural / Social Environment: 4

Natural Environment: 4

SWOT Analysis 4

IV. Competitive Analysis 5

Competitors' Advantage: 5

Perceived Advantage: 6

V. Customer Analysis 7

Product Market 7

Product Type 7

Customer Type 7

Customer Needs 7

Geographic Area 7

VI....