Marketing Plan Final Paper iPhone Product and 4 P's of the Product

Principles of Marketing

Marketing Plan Paper One

Introduction

A marketing plan is a portion of the overall business plan of the organization (Amit & Zott, 2012). An effective marketing strategy is the foundation of a comprehensive and well-written marketing plan. Despite the fact that a marketing plan may contain a list of several actions, it may not be useful if it does not have a strategic foundation. The process of a marketing plan is a blueprint that highlights the overall marketing efforts of the organization. This paper seeks to elaborate on the marketing plan for Apple Inc. Particularly; this marketing plan would deal with the marketing efforts for the iPhone, a smartphone which is a major brand of Apple...