Company G 1-Year Marketing Plan

Table of Contents

Introduction 3 Product Description and Classification 3 Company G Mission Statement 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porters Five Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies and Implementation 6 Product Strategies 6 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Marketing Implementation 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 9 Introduction Tonys elite coffee brewer is state of the art, implementing new ways to...