Market Plan: Final Paper

Marketing Plan: Final Paper

Marketing_MKT421

Phase One of Team D Sporting Goods marketing strategy was an overview of Team D Sporting Goods store as well as a description of our products and services. Along with the strengths, weaknesses, opportunities, threats, and trends (SWOTT) the importance of marketing to the success of Team D Sporting Goods store will be stated. Furthermore the marketing research approach we have chosen to develop our marketing strategy and tactics for Team D Sporting Goods will be addressed in detail. Phase Two discussed the strategy in target marketing the segmentation criteria, the description of organizational buyers and consumers of the product or service and it's factors, and analyzing the competitors and definition of competitive...