Marketing Communication and Brand Strategy Name Institution

Introduction When evaluating the issue of brand and retention of customers, an organization should figure out the optimum resolutions in order to keep its clients satisfied and happy, and wanting more. Hence, effectively communicating this to the customers might be perceived as one of the hardest components a firm can undergo. The notion between loyalty to be to the original, whereas, at the same time, adding value to what the company's brand stands for and the overall perception behind it. This goes hand in hand with the firm comprehending the weaknesses and strengths of the competition that it faces. Being aware of the best ways to communicate them to its consumer base can be key to its success. Situational...