Impact of Consumer Behavior on Marketing Strategy MKT/435

Impact of Consumer Behavior on Marketing Strategy The purpose of this paper is to outline two key points. The first point is to find out how my chosen organization figured out what its target market was and how the organizations marketing strategy was impacted by consumer behavior. To give some perspective I will choose a company that I worked for, for about 15 years. I have since moved on to a competitor however it has only shaped and confirmed much of the knowledge that I gained working for this organization, Verizon Communications. I will not only add my personal perspective however provide resources that can show how these resulted in actions by Verizon itself. The specific behavior I will speak to is the...