Marketing Essentials BSA 502

Understanding Marketing Essentials and Foundations Marketing is the process of interesting potential customers and clients in your products and/or services. The key word in this marketing definition is "process"; marketing involves researching, promoting, selling, and distributing your products or services (). To have a viable business, you need to have some type of marketing involved. Marketing is studying the consumer and target an audience with strategies aimed to capture a need for them to purchase a product, service or concept. Marketing strategies can come in many forms and can use many resources to snag attention or a need. A key factor to marketing is intrigue. Marketing brings awareness to the consumer with direct...