Market Structure of Low Calorie Microwavable Food Company-McDonald's and KFC

Table of Contents

Executive summary 2

International Strategy 3

International Strategy Opportunities and Outcomes: 3

International strategy Lifecycle: 3

Corporate-Level International Strategies: 4

Strategic Competitiveness Outcomes: 5

Fast food industry overview 5

Market definition: 5

Market value: 5

Market Volume: 5

Market Segmentation 5

Challenges faced by fast food MNCs in India: 6

Porter's five forces: 6

Other challenges: 7

McDonald's 7

Some of the strategies that MacDonald's has incorporated to be successful in the market 8

Kentucky Fried Chicken (KFC) 11

Conclusion: 13

References 14

Executive summary

This project report explains about the international business strategies adopted by various MNCs and TNCs...