Market Segmentation

The purpose for segmenting a market is to allow your marketing/sales

program to focus on the subset of prospects that are "most likely" to

purchase your offering. If done properly this will help to insure the

highest return for your marketing/sales expenditures. Depending on whether

you are selling your offering to individual consumers or a business, there

are definite differences in what you will consider when defining market

segments.

Category of Need

The first thing you can establish is a category of need that your offering

satisfies. The following classifications may help.

For businesses:

Strategic - your offering is in some way important to the enterprise

mission,...