Market Segmentation as a Strategy for Goal Setting

Market Segmentation as a Strategy for Goal Attainment in the Insurance Industry.

Abstract The insurance industry has entered an era of accelerated change as a result of increased competition in products and pricing within the sector. The transformation of the society from regulated to deregulated one has also speeded up social changes in all the economic sectors in which the insurance industry is not an exception. The insurance industry which is a service sector has been seriously affected by this sudden change bringing in innovative pressures which have tended to arrive late and in a much diluted form. Though, this has been due to a series of qualitative shortcomings. For example, the orientation and efficiency of resource utilization...