Market Research Red Bull

MARKET RESEARCH PROJECT

INTRODUCTION

Red Bull is an energy drink that has had a recent impact on today's market. However, I believe you already know this because even if you haven't drank red bull at least once in your life, then you know someone that has. It all started in 1982 when a man named Dietrich Mateschitz became aware of products called "tonic drinks", which enjoyed widespread popularity throughout the Far East. His idea to market these functional drinks outside Asia evolved on a visit to Hong Kong.

In 1984, Mateschitz founded Red Bull. He fine-tuned the product, developed a unique marketing concept and started selling Red Bull Energy Drink on the Austrian market by 1987. This was not only the launch of a completely new product, in fact it was the birth...