To: John Smith, CEO of Green Pets Inc.

From: Bradley Jameson, Marketing Research Division

Date: December 11, 2011

Subject: Winter and Spring Marketing Plan

Marketing research and analysis for the new organic foods line and environmentally friendly toys and bedding show that we will need to reorganize and change up how we are advertising these product lines. Our findings from recent surveys and focus groups have made it obvious to the marketing division that an update in our advertising efforts is necessary in order for our products to appeal to our customer base. Our customer base has formed into two different age groups, young adults with pets and the elderly/retired with pets.

Re: Internet Advertising

In today's ever-changing market, our customers are no longer spending all of...