Market Penetration and Branding

From the simulation, differentiate sales promotion activities from loyalty programs, and explain which of the two (2) is more effective. Justify your response.

Assume that you have been given the task of developing the branding strategy for Achilles' new casual shoes for children. Select a brand name for the new product, and determine the branding strategy that you would use for this product.

Answer:

Sales promotions are short term incentives that a company offers a consumer. I believe this to have two effects. One effect is for the company to have a short term increase in sales and the second effect that I thought of is that it can create a loyal consumer. Once a consumer purchases a product that is on sale, cheaper than the equivalent product that they...