Executive Summary

This project is about new product development by Matrix (company name). Matrix offers complete telecommunication solutions for travellers going abroad. Services include international SIM card and 3G data cards. Matrix introduced the concept of local connectivity, by offering country-specific international SIM cards.

The International SIM cards offered by Matrix are basically a post paid connection i.e. you can use the card now but make the payment for it once you are back from the trip. The company is also planning to launch its 'Prepaid International SIM Card' for few countries.

For this purpose we first had conducted SWOT analysis of the company to find out about its Strength, Weakness, Opportunities and Threats. Then we explained the purpose, benefits and objectives of...