Management Communication C204

Nasaquil Executive Summary

Nasaquil Exclusive Mel Co has been granted the exclusive contract to distribute the newest over the counter flu treatment Nasaquil. This revolutionary new medication will change the way the influenza virus is treated for everyone. Weather a consumer is diagnosed by medical professional or just suspects that they have the flu, they can begin treatment to lessen the symptoms and shorten the duration of the illness.

Target According to estimates by the CDC, October 1, 2018, thru February 16, 2019, there were approximately nineteen million flu related illnesses in the United States. Around eight to nine million of these turned into flu-related medical visits. Our target consumer is these nineteen million who had the flu and...