CHAPTER 2 LITERATURE REVIEW The literature regarding the consumer behavior, in general, will be considered at first. The discussion would include the factors that manipulate the consumer behavior, purchase decision, and buying process. The next step will be that of justifying the significance of literature review with relation to the research work of consumer buying behavior of laptops in the context of India. The point of departure for the conduct of review of literature is the history of laptop computers. Moreover, the discussion about consumer behavior will prevail the literature review of this research. History of Laptop Computers: The history of the laptop is an important consideration for this research, as it will help us the grounds, which can help us determining the needs of a...