Retail Max Paper

: LDR-610

The two major players in this case are Cam Archer and Regen Kessel. Cam Archer is a young and upcoming MBA who is working on an interim assignment as an account executive. She has great potential and is an asset to the company.

Regan Kessel is the new Vice President of Product Management and Marketing. He has offered Cam a Marketing Director position in the Marketing Department. Archer has a difficult decision that needs to be made today. She needs to decide between her dream job as Director of Marketing in the Marketing Department with Regen Kessel, or accept a position in the Product Services division where she currently works. Both positions have qualities that appeal to her. Today her decision is to decide where she wants to go with her...