Kodak Case Study

Team U

Kodak Case Study

6 July 2010

Provide an overview of the case and the environment that video cameras are competing in today

• Historical: Camcorder sales are traditionally dwarfed by "Still", or

Point-n-click cameras

• Digital Still Cameras account for 95% of camera market space

• Est. 60m digital cameras sold per year

• Est. 4m video cameras, or camcorders sold per year

• Still a multi-billion dollar industry

• Point-n-clip video records, or "mini cameras", lead by "FLIP VIDEO" created a surge and have rejuvenated the camcorder market segment

• Flip Video is seen as a pioneer in the video camera market

• Consumer friendly video solutions

• Easy to create, edit, and upload short videos

• 2009 - Cisco purchases Pure Digital for 590m

• Recognizing that the "user...