Integrated Marketing Communication (IMC) MKT 500

Intergrated Communication

Healthy Living through Food

and Customer Satisfaction Strategy Marketing Management-

Strayer University

1. Discuss the company's advertising strategy and how it aligns with its marketing goals.

To advertise it is important that you understand who you advertising to and what kind of advertisement will get their attention. For the cook book we know our customers we have a consumer base with a minimum age of 18 that can cook. We will maximize our potentials by maximizing our commercials to air at the right time, and at the right place. Also consult and plan to advertise during health related programs that usually attract health conscious people. We need to understand the demographics and also bring in a company that...