Integrated Marketing Communications and Digital Media (Work for expertsolution)

Each student is requested to select a product, service or brand of your choice, and develop an Integrated Marketing Communications (IMC) plan for the management of the company. Each student must submit a 1,500 individual Executive Summary of their IMC plan for the product/service/brand they have chosen. As this is a very small word count per submission, the key skill for students will be to distil and synthesise the key information for management into a clear and concise report, the Executive Summary should contain the key sections of the IMC plan outlined below. Students are encouraged to make use of appendices to include data in their Executive Summary (such as any primary data, secondary data, budgets,...