Impact of Cultural Values on Consumer Behavior

MKT/345

Impact of Cultural Values on Consumer Behavior Cause-related marketing has become an impactful way for corporations to partner with non-profit organizations and create campaigns or efforts for a cause. This also allows for companies to show their philanthropic side as they tie their product to an issue or cause with the end goal of improving sales or corporate image (Hawkins & Mothersbaugh, 2016, p. 90). Companies and their Causes Warby Parker and Vision Spring Warby Parker, an eyeglass company, partners with several healthcare and medical-related organizations, such as Vision Spring. In order to promote their philanthropic side, they use the buy one, give one model which is self-explanatory. For every pair of glasses they sell,...