Impact of Cultural Values on Consumer Behavior MKT/435 Impact of Cultural Values on Consumer Behavior Todays world is an ever-changing environment. Alongside these changes, also come changes in cultural values. The cultural values have a major impact on how the world runs and operates. It is important as a marketer or as a company to ensure that these changes are reflected in ones marketing strategy. One particular shift in recent years has been the green movement seen by both companies and consumers alike. It is ever more apparent that consumers are placing a higher value and a higher premium on sustainable sources materials and products with as little of an impact on the environment as possible Chooseone of the following changes in Cultural Values to review and discuss:...