Impact of Consumer Behavior on Marketing Strategy

MKT/345

Impact of Consumer Behavior on Marketing Strategy All organizations are in the business of attracting new customers and retaining the ones they already have. In order to make successful marketing decisions, one must better understand consumer behavior. Consumer behavior is the study of the process individuals go through to select the product or service that will satisfy their needs (Hawkins & Mothersbaugh, 2016, p. 7). Brand Evolution Sedanos Supermarkets, a family owned business, is a Florida based grocery store with locations in Miami and Orlando, besides selling products easily found in other groceries, they also cater to the Hispanic community selling several Hispanic products that are hard to find elsewhere....