Culture of Automobile Advertising

HUM 176 The Culture of Automobile Advertising Techniques

HUM-176

The Culture of Automobile Advertising Techniques

In the current times, advertising agencies uses various techniques to promote their sales of their products. Commercials using common themes target many different types of consumers. Even though economic and social issues may be touched upon, many automobile companies' advertisers' targets consumer's sense of socialism to promote sales of their products.

While these agencies uses various techniques to sell their products, many techniques are geared toward the more influential groups of consumers such as teen drivers. Persuasive techniques as described in our course textbook (Campbell, 2012) would include the "plain-folks pitch" whereas...