HTT 220 Week 7 CheckPoint Customer Relationship Managementin Business (Education) by jacob
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HTT 220 Week 7 CheckPoint Customer Relationship Management
Customer Relationship Management
Customer Relationship Management is a program that used to calculate guests specific needs and desires while staying at a lodging establishment. Information about the guest is stored and easily available when needed.
Customer Relationship Management is used to anticipate the needs of guests. The information about guests is stored on a database that can be viewed by the front desk. Basic information about the guest is stored such as name, address, number of nights stayed on last visit, and preferred room. Other information that is more precise is also stored on the database such as activities done while visiting, housekeeping services desired, and room service. The system uses the information in order to make the guests stay more personalized without the...