HTT 220 The Coalignment Principle

The Coalignment Principle

Axia College of University of Phoenix

HTT/220

The Coalignment Principle is the theoretical foundation of the essence of strategy, the concept of competitive advantage. A firm's adaptation to its environment is essential to survive. It is important because the essence of strategy is a carefully devised plan to achieve and carry out goals. The competitive advantage is a company's ability to operate in a more efficient or otherwise higher quality manner than its competitors, resulting in its benefits accruing (Investor Words, 2012). All vital to keep ahead of the competition, remain successful, and grow.

One measure of success is achieving a greater profitability and generating competitive advantage. Some believe the best...