HSA 505 Assignment #1 "The Patient Protection and Affordable Care Act"

Health Services Strategic Marketing

1. Determine how this Federal law will affect market-driven and non-market driven decisions.

The Patient Protection and Affordable Care Act will have a great effect on the market-driven

The concept of "market-driven management" is practiced with great success by many of the world's leading corporations. But, it is a concept that is equally relevant to small business as well.

Market-driven management is a cross-functional effort involving all levels of a large organization and all members of the small-business team. It is aimed at ensuring that all activities of the small-business team are coordinated to meet specific needs of targeted customer groups.

With its focus on the...