Hrm587 Part 4 (Communicating the Change Due Week 6

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Part B: Press Release Communication

FOR IMMEDIATE RELEASE:

McDonald's USA Helping to Fight Obesity

OAK BROOK, IL, October 9, 2012 - McDonald's on going commitment to offer healthier menu options

McDonald's has always been committed to providing great tasting and affordable menu items.

We are also committed to making a difference in our communities with our new health and wellness directives.

McDonald's has worked very hard in developing ways to do our part to help fight obesity. We have assembled Global Advisory Council to help guide us. The Council is comprised of international independent nutritional experts. With their ongoing guidance, we have been prepared a widespread promotional plan to incorporate nutritional awareness programs and encourage active lifestyles.

Some of the...

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