Assignment 1

Geico Case Study

Aprile R Lester

Dr. VALENCIA westray

HRM 533 - Total Rewards

January 25, 2013

Introduction

Government Employees Insurance Company mostly known to the nation as Geico and is one of three largest automobile insurers in the United States. Founded in 1936 by Leo Goodwin, he thought it would be a good idea to show how much he appreciated our armed forces and government employees by offering the most affordable insurance options to also include special discounts and service options; but today Geico has been serving all consumers and has been known to be one of the most successful companies in the nation. Geico has sustained his credibility by building on its ingenuity, perseverance, innovation, resilience and hard, honest work. However, after the change in...