Running head: Environmental Pressures

Environmental Pressures

Week 4 Assignment #2

Strayer University

ENVIRONMENTAL PRESSURES

Assignment #1 ENVIRONMENTAL PRESSURES

1. Create a table where at least three (3) organizational pressures and at least three (3) environmental pressures in the organization are illustrated and rank those pressures according to influence.

The table below outlines the Organizational and Environmental Pressures that Altria Companies face in 2011. The pressures the company faced were associated with the decline in the overall Cigarette business. Altria's cigarette volume slipped 2.6% to 31.1 billion cigarettes. A 17.6% bump in its discount brands nearly offset declines from its Marlboro and other premium brands. (Harlin, K., 2012, April 26)

The...